Job Description

Content Marketing Specialist
Norwood, Ma

Responsibilities & Duties:

  • Serve as content marketing developer for client marketing campaigns, communications, and related projects
  • Create and maintain content strategies based on a sound understanding of our clients’ brands and our corresponding marketing processes
  • Work collaboratively with other members of the Marketing Communications team on project requirements, brainstorming, deadlines, troubleshooting solutions, review and testing, and scheduling/distribution
  • Consistently measure and critically evaluate the performance of content marketing activities with respect to engagement and sales enablement KPIs
  • Write and produce original content assets including brochures, emails, presentations, and other marketing tactics
  • Identify and develop new types of content and offers from scratch to further support and expand the content strategy
  • Consider smart content, smart list, token integration, and call to action integration for email projects
  • Coordinate and edit content created by both internal and external subject matter experts
  • Package and pass final content for design development
  • Set up, schedule and monitor email communications, campaigns, and workflows in Hubspot, HMI’s CRM online software

Experience & Qualifications:

  • Experience with both print and electronic media
  • Skills of accuracy and attention to detail
  • Time management and organizational skills/able to meet deadlines
  • The ability and desire to stay up-to-date with content trends and implement these in daily work
  • A bachelor’s degree in English, Communications, or Marketing preferred
  • Experience with WordPress and Hubspot (or similar email/CRM software) a plus
  • 1-3 years in professional or corporate content development or communications, preferably with a marketing or creative agency/department

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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